SKI-AID
A platform provides detailed information of each trail，keeps skiers in touch and enables seek for help for skiers especially beginner skiers during the process.
Role
UX Designer
UX Researcher
Tools
Figma
Google Doc
Duration
3 months
Skill
Usability Testing, Interview, Affinity Mapping, Information Architecture, Wireframe, Prototype
Overview
Background
"With More People in the U.S. Taking Up Skiing, How Can We Make the Slopes Less Intimidating for Beginners?"
Competitor Analysis
We conducted a comprehensive competitor analysis to evaluate existing ski-related products in the market, identifying key strengths, gaps.
Target User
Beginner skier
The target users for this product are beginner and novice skiers seeking to gain confidence on the slopes by better understanding ski trails and having easy access to assistance when needed.
Project Goal
How might we provide beginner skiers with a tool that helps them better understand the trails and easily access assistance when needed, in order to boost their confidence and enhance their overall skiing experience?
Research
Interview & Survey
In order learn about user’s thoughts and behaviors, we interviewd 10 beginning skiers.
Research
Survey
Based on the results of our interviews and the qualitative data collected, we identified and categorized the key pain points for beginner skiers into two main areas: challenges encountered during skiing and those experienced post-skiing.
Pain points
We distilled the challenges into three core pain points.
Persona
By crafting a detailed persona, we were able to humanize the target users, focusing on their fears, motivations, and goals on the slopes.
Design Solution
Given that we are designing a mobile application, we employed information architecture to effectively structure the content. This process led to the development of a clear navigation system with three primary sections: Explore, Go Ski, and Chat, each addressing the core user needs identified in the previous step.
Design Process
Ideation-Feedback
Based on the information architecture, we quickly developed ideation sketches to visualize our product's structure. We then gathered feedback, which primarily emphasized key areas such as pre-skiing tips, communication between users, and contacting ski patrol during the activity.
Low-Fidility
In response to the feedback on our initial sketches, we refined and iterated on the designs, transitioning them into low-fidelity wireframes using Figma to better visualize and polish the user flow and interactions.
Usability Test
During the transition from mock-ups to high-fidelity designs, we developed two potential solutions for the trail type filtering. To determine which design was more effective, we conducted usability testing with recruited participants.
Final Design
Key Features
Reflection
Expand Usability Testing: Let’s focus on bringing in a wider variety of participants for our usability tests. By increasing both the diversity and the number of people involved, we can gather more thorough feedback. This will help us ensure that our design appeals to a broader range of users, regardless of their skill levels or preferences.
Deepen Research on User Behavior: We really need to dive deeper into understanding how beginner skiers behave and what challenges they face, especially when they're out on the slopes. By exploring their experiences in real-world skiing situations, we can fine-tune the app's features and enhance the overall user experience.